Inside the build
What we shipped.
A full redesign of BasementPermit.com wired into AI automation that qualifies and follows up every enquiry instantly.
BasementPermit.com was getting traffic but struggling to convert visitors into leads. The old site was not optimised for calls or form submissions, and every enquiry had to be handled manually by email — causing delays, missed follow-ups and inconsistent response times.
We rebuilt the website from the ground up for speed and conversions, with clear calls to action, service breakdowns and an AI-powered form that qualifies leads automatically. Targeted Google Ads feed straight into the CRM via automated Make.com workflows, where each enquiry is captured, enriched with project details and followed up by an AI agent over WhatsApp or email. A real-time optimisation engine monitors campaigns 24/7, adjusts bids and budgets, and reallocates spend to winning creatives.
Every system starts with one audit — a clear opportunity map for your business, before you build anything.