Inside the build
What we shipped.
An AI moderation agent that classifies and acts on social media activity to protect brand reputation and surface genuine enquiries.
High volumes of abusive comments, competitor diversion posts and spam were damaging brand reputation and burying legitimate customer enquiries, while manual moderation pulled senior staff away from revenue work.
We built a hybrid moderation engine combining a deterministic keyword filter with an AI classifier that sorts every comment into a five-class taxonomy — spam, competitor promotion, abusive, legitimate enquiry and uncertain — then automatically hides, deletes, blocks or escalates per rules. It integrates with Facebook Pages and the Instagram Business account via the Meta Graph API, with human-in-the-loop escalation through Slack or email and audit logging in Google Sheets.
Every system starts with one audit — a clear opportunity map for your business, before you build anything.