Inside the build
What we shipped.
A conversion-focused website redesign and AI-driven Google Ads system that turns visitors into qualified leads for a 4x4 customisation and off-road accessories company.
American Builds struggled with low online visibility and inconsistent leads. Its old website was not optimised for conversions and its Google Ads ran without clear targeting or automation, driving up ad costs and producing poor results.
We redesigned the website from the ground up with faster load times, mobile responsiveness and clear calls to action that guide visitors to request quotes or book consultations. AI-enhanced Google Ads target high-intent keywords with optimised bidding, and every lead captured through ads or forms is funnelled into an automated Make.com workflow that qualifies enquiries, syncs them to the CRM and triggers instant WhatsApp and email follow-ups — a 24/7 AI-powered lead engine.
Every system starts with one audit — a clear opportunity map for your business, before you build anything.