Inside the build
What we shipped.
A website redesign plus AI-optimised Google Ads and automated lead handling that turned digital traffic into a steady stream of inbound calls for an engineering and design firm.
Mechways wanted its phone to ring around the clock, but its old website was not optimised for conversions and its Google Ads generated clicks rather than calls. Lead tracking was manual and follow-ups inconsistent, making true ROI hard to measure.
We rebuilt the site with clear call-to-action paths, optimised service pages and lead-focused layouts, then launched Google Ads campaigns targeting high-intent engineering and permit keywords. AI-powered automation flows sync leads from ads straight into the CRM, trigger instant follow-ups and ensure every call is tracked. The campaigns produced 9,000 interactions and 349 phone-call leads at an average cost-per-click of just $0.83.
Every system starts with one audit — a clear opportunity map for your business, before you build anything.